set-in sleeve sort of a club. As Inigo Turner, the company’s design director, put it, the set-in sleeve is part of “Arsenal’s DNA.”
Adidas’s problem was a compressed design timeline: Its usual two-year process of research, interviews and visits — all before so much as a preliminary sketch, let alone a final product — would have to be completed in a matter of months in order to release the jerseys this summer.
Fortunately, Turner’s designers had a clear idea in mind anyway: picking up where their predecessors had left off 25 years ago, the last time Adidas made Arsenal’s shirts. The set-in sleeves would come back, and so would the block colors and the V-neck collar. Adidas would run the brand’s three stripes along the shoulder again, too.